Votez Danone!
Anyone who's ever been to a grocery store in France can attest that the yogurt aisle is a sight to behold, a dairy biproduct-lover's dream, an ode to Acidophilus, Candida's worst nightmare, and sometimes even a little disorienting to those used to a choice between Yoplait light or nonfat.
Apparently there is a perfectly logical reason for this profusion of fermented milk, and it lies within a political analogy: "Un politique se vend comme un yaourt." (A politician is sold like yogurt.) Abundance of yogurt is directly related to the quantity of politicians able to run for Président de la République : profoundly vast.
Not one to take the yogurt/politician relation as a given, the ad agency OKO has set out to verify the accuracy of this adage. In its quest to ascertain the link between yogurt tastes and political leanings, the research team created a fun, pastel-hued on-line sondage where you, the voter, get to match a candidate with a yogurt brassé, nature, mousse, etc.!
For those feeling a little left out of the presidential elections that are increasingly monopolizing the media landscape and dinner debates, here is your chance to sort of fulfill your civic duty! (Sorry, no "I voted" stickers provided.)
Apparently there is a perfectly logical reason for this profusion of fermented milk, and it lies within a political analogy: "Un politique se vend comme un yaourt." (A politician is sold like yogurt.) Abundance of yogurt is directly related to the quantity of politicians able to run for Président de la République : profoundly vast.
Not one to take the yogurt/politician relation as a given, the ad agency OKO has set out to verify the accuracy of this adage. In its quest to ascertain the link between yogurt tastes and political leanings, the research team created a fun, pastel-hued on-line sondage where you, the voter, get to match a candidate with a yogurt brassé, nature, mousse, etc.!
For those feeling a little left out of the presidential elections that are increasingly monopolizing the media landscape and dinner debates, here is your chance to sort of fulfill your civic duty! (Sorry, no "I voted" stickers provided.)
Comments
About Lost in Translation, I mean. I really wanted to believe that Coppola was somehow being "ironically racist," whatever that might mean, but some of her comments in interviews make it clear that she just thinks Japanese people are inherently hilarious. Ugh...
Okay, sorry to comment off-topic.
Coppola is a weird bird - so of-the-moment and yet seems to be blissfully ignorant of her outdated messages. I really fell into the aesthetic aspects of Lost in Translation, only to be yanked out by the lame stereotypes.
The soundtrack was a winner, though, no?